Frequently Asked Questions

Answers for growth operators.

General

Who is Nufero Intelligence for?

Growth operators at brands doing $500K–$10M revenue. Typically: DTC founders, VP Marketing at CPG brands, growth leads at agencies. If you're spending $5K+ monthly on marketing and want to stop guessing, this is for you.

Is this just another analytics tool?

No. Analytics tells you what happened. Nufero tells you what will happen, who to target, and how to activate them. It's the brain behind your amplification and LTV strategies — not a dashboard.

Do I need technical skills?

No. If you can upload a CSV and use Klaviyo, you can use Nufero Intelligence.

Campaign OS

How accurate are the viability scores?

Campaign OS is calibrated against 10,000+ real campaigns. Most campaigns score 50–75. When connected to Meta Ads tracking, we see 78% accuracy within ±15% of revenue projections.

What if I disagree with the score?

The score is a starting point, not gospel. Read the optimization recommendations — often a 42-scoring campaign can become a 71 with strategic tweaks. Or run the campaign anyway and help us improve the AI.

Can I compare multiple campaign ideas?

Yes (Pro plan). Analyze 2–3 concepts side-by-side and see which scores highest.

Superfan Finder

What if I don't have customer data yet?

You need at least 50–100 customers with purchase history to get meaningful insights. If you're pre-revenue, Superfan Finder won't help yet — focus on Campaign OS to validate your launches.

How is this different from Klaviyo's segmentation?

Klaviyo segments by behavior you define. Nufero calculates RFM scores (industry-standard customer value metric), identifies platinum superfans automatically, and generates personalized outreach. Then pushes to Klaviyo for execution.

Can I use this for B2B customers?

Yes, if you have transactional data (company name, revenue/contract value, purchase frequency). The RFM model works for B2B too.

Integrations

Which ESPs do you integrate with?

Klaviyo (live), Mailchimp (Q2 2026), ActiveCampaign (Q3 2026). You can always export CSV for any other ESP.

Do you integrate with Amazon?

Not yet. Shopify and WooCommerce are live. Amazon seller integration coming Q3 2026.

What about social media integrations?

Social integration is coming soon. We're building direct connections to help you activate your superfan segments across social channels. Stay tuned.

Pricing & Access

Why "by invitation only"?

We're building for serious operators, not tire-kickers. The free tier requires an application so we can ensure you're a fit. Once approved, upgrade to Starter/Pro anytime.

Can I cancel anytime?

Yes. Monthly plans, cancel anytime. No annual commitments.

Do you offer agency/enterprise plans?

Yes. Email support@nufero.com for multi-brand or white-label access.